Willo Salon

Willo Salon is a Louisville-based collective built around individuality, connection, and a shared love of the craft. We created a brand identity that feels as effortless and expressive as the women behind it—pairing a hand-drawn, nine-petal flower representing each stylist with warm, unexpected color and playful typography. Rooted in the idea “A Collective With Roots,” the identity extends into a one-page digital home designed to feel welcoming, creative, and distinctly Willo.