Kindroot.

ABOUT:

Farm-to-Table Brand Identity & Illustration | O‘ahu, Hawai‘i

Kindroot is a passion-fueled farm-to-table kitchen in the heart of O‘ahu. Grounded in seasonality, sustainability and soulful connection, it brings a dining experience that feels both elevated and deeply local.

I led the full brand journey—from naming and strategy to logo design, illustration, packaging and spatial direction. The visual identity weaves in earthy textures and linocut-style illustrations to reflect organic imperfection and place-based roots. Soft-bold type, a warm, intentional palette and custom food art highlight native ingredients and raw, natural beauty.

Kindroot isn’t just about food. It’s an invitation to root down, live gently and eat with intention.