THE DESIGN PROCESS

 
 

I have said it time and time again- branding is more than a pretty logo on a business card! To truly capture who you are there is so much thought work that goes into preparing a brand that will last. Evaluating yourself, your competition, your audience, your voice, the list goes on- these things are all important! So to understand where to go from here, we must start with the basics.

 

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1.Woohoo! I am so stoked to have the opportunity to work with you! Let’s start planning your dream brand! First things first I will send you my client welcome packet going over costs, timelines, communication, etc. If you decide to move forward with me we will then jump on a discovery call to discuss your future project.

During this call, I want to hear it all, literally word vomit all the things to me! I will then send over a contract, invoice, brand analysis and add you to a secret Pinterest board.

From there, we will move into the brand strategy or brand presentation phase.

2. This is where it gets FUN! After we review brand strategy and agree on the path to take from there I will start creating concepts!

I will send 1-2 thoughtful and strong mock ups that I believe truly represent you and your brand. I will go in depth with details and notes of why I created what I did in a 20- 25 page presentation. This presentation will include your primary logo, secondary logo, submarks, patterns, colors, fonts, mood board and mockups.

After you sign off and agree, I will put together the rest of your package based on what collateral materials you have purchased.

3. Is it over already!? After weeks of design to carefully create your new brand- the time is FINALLY here! Ahhhh!!! Although I hate it’s over, I love that we have successfully created a brand for you that not only looks good, but creates confidence for you moving forward.

All files will be sent to you via email with your brand and aesthetics manual. This will include how to use your new branding in a meaningful way and how to convey your message clearly. THIS will help you attract your ideal client.

Get out the bubbly! Whether you are near or far I’m celebrating with you! Congrats!

 

PACKAGE 1

What’s included:

+ Brand Analysis 

+ Brand Consultation

+ Branding guide and development

+ Private Pinterest Board

+Typography and color palette customized

+ 3 initial text concepts

+ 3 rounds of revisions


PACKAGE 2

What’s included:

EVERYTHING ABOVE PLUS:

Brand Strategy

Business Card Design

Instagram Story Highlights (6)or Facebook banner

Choice of 1 marketing Collateral pieces: Thank You cards, packaging, business stationary, pricing guidelines, apparel design, stickers, flyer or menu design, signage, look books, etc.


PACKAGE 3

EVERYTHING ABOVE PLUS:

+ 5 page Website

  • 25 page custom Client Welcome Guide


A LA CARTE

+ Website design- starting at $2, 500

+ Leadpage Design starting at $350

+Welcome Booklet PDF- starting at $450

+ Program/ Course Launch

+ Custom Story templates

+ Ebook - please contact

+ Workbook- please contact


Have something else in mind?

FAQ


+ HOW CAN I WORK WITH YOU?

You will first need to fill out a contact form that you can find here ! This will ensure you have looked over packaging and pricing and are ready to take the next step! I will get in touch with you in 48 hours. From there I will get a hold of you via phone so we can discuss the project, pricing and to make are we are a good fit. If we are ready to move forward I will send you a contract and invoice that must be due 48 hours after our phone call as well as a brand analysis that will need to be back in 5 days. The brand analysis will help me create your brand strategy: how we will connect with your audience and the direction we are going with the brand. After the brand strategy we will create a brand concept complete with logos, marks, colors, and mockups so you can visualize the brand in the "real world." Then, we'll go through two rounds of refinement if needed, and then I'll design your Brand Guidelines, create an organized folder with all your files, and then design any collateral needed! A non- refundable 50% deposit is required to move forward to reserve your spot.

+ HOW LONG DO PROJECTS TAKE?

Each project is different and depending on what we are working on turnaround time will vary. Communication is key to making sure this project runs smoothly, it is so appreciated if you are quick to respond to emails and provide feedback! I will send over a project timeline with the contract so you know what to expect and when I need things competed. If everything runs smoothly, packages usually take 4-5 weeks. This timeline does not include collateral pieces. If you need it sooner just ask!

+ Are you currently taking clients!

Yes! I am currently booking first come first serve! Once you put a down deposit we will reserve your spot on my calendar!

+ what’s including in your branding packages?

If you click here you can see what comes with each package! Depending on what package you get, typically each package will come with a primary logo, 2 secondary logos, 2-5 submarks, a custom color palette, typography styling, branding patterns, illustrations and textures as well as a branding guide.

+ DO YOU OFFER WEBSITES?

YES! Through Squarespace! Please message me here if you would like details!

+ WHAT'S INCLUDED IN YOUR WESBITE DESIGN?

Every client is different, but I have a standard package that I think fits most needs of my clients, but of course we can customize. We will create a website strategy to figure out your goals: are you wanting to sell? Connect? Inform? We will then go over the layout on how we are going to achieve your goals. Website packages start out at $2500 and include the strategy, 5 page (ex: Home, About, Gallery, Pricing and Contact), mobile optimizationand basic SEO setup. Blogs are $500 to add on and it's additional $250 for any additional pages.

+ how long does websites take?

Typically 4-7 weeks from the initial discovery call to the launch date. Again, depending on communication it can be less or more!

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