THE DESIGN PROCESS
I have said it time and time again- branding is more than a pretty logo on a business card! To truly capture who you are there is so much thought work that goes into preparing a brand that will last. Evaluating yourself, your competition, your audience, your voice, the list goes on- these things are all important! So to understand where to go from here, we must start with the basics.
1.Woohoo! I am so stoked to have the opportunity to work with you! Let’s start planning your dream brand! First things first I will send you my client welcome packet going over costs, timelines, communication, etc. If you decide to move forward with me we will then jump on a discovery call to discuss your future project.
During this call, I want to hear it all, literally word vomit all the things to me! I will then send over a contract, invoice, brand analysis and add you to a secret Pinterest board.
From there, we will move into the brand strategy or brand presentation phase.
2. This is where it gets FUN! After we review brand strategy and agree on the path to take from there I will start creating concepts!
I will send 1-2 thoughtful and strong mock ups that I believe truly represent you and your brand. I will go in depth with details and notes of why I created what I did in a 20- 25 page presentation. This presentation will include your primary logo, secondary logo, submarks, patterns, colors, fonts, mood board and mockups.
After you sign off and agree, I will put together the rest of your package based on what collateral materials you have purchased.
3. Is it over already!? After weeks of design to carefully create your new brand- the time is FINALLY here! Ahhhh!!! Although I hate it’s over, I love that we have successfully created a brand for you that not only looks good, but creates confidence for you moving forward.
All files will be sent to you via email with your brand and aesthetics manual. This will include how to use your new branding in a meaningful way and how to convey your message clearly. THIS will help you attract your ideal client.
Get out the bubbly! Whether you are near or far I’m celebrating with you! Congrats!